Andrew Selley



Andrew M Selley MBA, CDir


An experienced general manager, with extensive experience in sales, marketing, supply chain and logistics.

Andrew worked for Coca-Cola Enterprises in the UK for 12 years, going from graduate trainee to Trading Director during that time. For the last 20 years he has been a senior manager at Bidcorp – a company listed on the Johannesburg stock exchange, and the largest foodservice distribution company in the world, outside of the USA. He operates as CEO of Bidfood in the UK, and also Chairman of the wholesale sector industry body, the FWD. He is also a commissioner on the Food, Farming, and Countryside Commission at the RSA.

Professionally qualified with a MBA, he is a Fellow of the Institute of Directors and has attained accreditation as a Chartered Director, focussing on areas of strategy and corporate governance. He recently was awarded the Grocer Cup by the IGD recognising the individual who has contributed most to the industry over the past year by showing exceptional leadership in inspiring his or her company to achieve results.




Dr Sacha Simon

Medical Director

BSc Biochemistry University of London 1992
MBBS University of London 1995
Diploma Health Systems Management 2004
Member Royal College of Surgeons 2002
Member Royal College of General Practitioners 2006

Dr Simon is the Senior Partner of Whitestone Surgery; an innovative practice based in North Warwickshire. Initially trained in orthopaedic surgery in Oxfordshire, he has previously worked as Medical Director for HOPE worldwide – Afghanistan. During his year, he oversaw an increase in budget from £100,000 PA to signing over $4.5 million in contracts. Mainly through competitive tenders from The World Bank, The European Commission, The Asian Development Bank, Japan International Cooperation Agency and private donors. He was directly responsible for managing a $11 million medical programme which includes Karte Seh Medical Hospital, Karte Seh Maternity Hospital, Provincial Health Centre Construction, and the Provincial Midwife and Traditional Birth Attendant training programme. He oversaw the finance, architectural design, construction and subsequent joint management with UNICEF of the Karte Seh Maternity hospital in Kabul and five 12-room GP health centres (with 24 hour urgent care facilities) in Kandahar.



Sacha Simon




Onyema Bright



Onyema Bright RMN

Nursing Director

Originally qualified as a Registered Mental Health Nurse, Mrs Bright subsequently worked in broadcasting for various BBC radio services. She was formerly a non-executive director for Sheffield Teaching Hospitals NHS Foundation Trust Board. The board manages five NHS adult hospitals in Sheffield, with over 12,000 staff. In 2007-8 the annual turnover was £670m with over 1 million outpatients and operations per year. It was awarded the Dr Foster's Hospital of the Year Award in 2005, one year after achieving foundation trust status. During her 10 year tenure, Mrs Bright’s roles included:

  • Healthcare Governance Lead
  • Complaints Convenor
  • Chaired Recruitment Panel for senior hospital appointments
  • Chaired Disciplinary panel
  • Diversity Lead
  • Trust Lead for Improving Working Life
  • Chaired Education and Training Committee




Jon Flay BA (Hons)

Operations Director

Jon has a broad management background at both strategic and operational levels. With a track record of delivering successful projects in the broadcast industry, Jon has also managed companies both in the UK and abroad. Previous employers include BP Marine, Dell Computer Corp. and an Intel distributor for CIS. Equally comfortable in the fine print detail of projects and at board level negotiations. Experienced board member in both commercial and charitable organisations, Jon is currently:

  • General Manager of Broadcast Systems Integrator, both leading projects and designing and implementing internal systems and processes. Overseeing operation of entire company, developing new income streams and strengthening client relationships.
  • Director of a Television Company, overseeing technical and commercial aspects of the operation of a foreign-language channel, negotiating with suppliers and advising stakeholders on recommended course of action.



Jon Flay




Rich Bishop


Rich Bishop Bsc (Hons)

Chief Technical Officer

Rich set up as a Web and IT Consultant at 16 years of age and ran the business part time while at sixth-form college, and while gaining his BSc (Hons) Internet Technology and Mobile Computing at Staffordshire University, where he was also invited back to lecture after he graduated.

In 2010, Rich became a co-founder of a medical device company, which received EU funding, filed for a European patent, and saw him flown all over the world as an ambassador of UK technology and innovation. Having grown a software development team of 12, ranging from young apprentices through to experienced graduate developers.

Rich now works as a IT and technology consultant, is a member of the WM Regional Development Fund ICT Excellence Club, a charity trustee, a Google Authorised Reseller and Google Partner, a Microsoft Development Partner, and an advisor to EU ERDF Funded technology projects in the UK.